Jurnal Manajemen Bisnis dan Keuangan

Implementation of Brand Image through Service Quality in PERISAI Agency Marketing Program

Laila Luthfiana Fadhilah — 2024-04-03

This research is a study that examines insurance service companies that have several products. This study aims to determine the application of brand image through service quality in PERISAI agency marketing. This study uses descriptive qualitative research methods and data collected through observation, interviews, company secondary data, and documentation. The analysis technique used is SWOT analysis. The results of this study indicate that the marketing strategy of the PERISAI program provides good benefits for the community (agents and participants). PERISAI was formed with the hope that workers can have access to services for the protection programs contained in BPJS Ketenagakerjaan. The programs contained in BPJS Ketenagakerjaan include death benefits (JKM), work accident insurance (JKK), old age security (JHT), and pension benefits (JP). This evaluation is carried out in order to increase the number of BPJS Ketenagakerjaan membership, especially in the field of non-wage recipient workers. This evaluation uses the theory of service quality with the concept of brand image which will be applied to the PERISAI marketing program at BPJS Ketenagakerjaan.

Analisis Faktor yang Memengaruhi Customer Loyalty dengan Mediasi Customer Satifaction pada Perbankan

Lily Purwianti — 2024-04-03

Currently, the banking world is experiencing very tight developments due to competitive rivalry between one bank and another. This research aims to analyze the influence of promotions, brand image, service quality, trust, and CRM on customer loyalty, which is mediated by customer satisfaction in the banking sector. This research has a population derived from the population of Batam City in 2020, namely 1,196,396 people. Based on the 1:10 method, a sample of 350 respondents was obtained. This research also uses quantitative methods using descriptive statistics with the results of promotions, brand image, service quality, trust, and customer relationship management, significantly influencing customer loyalty and customer satisfaction in the banking sector.

Pengaruh Indikator Makroekonomi terhadap Indeks SRI-KEHATI yang Dimoderasi Variabel Konfirmasi Kasus COVID-19

Celine Kho — 2024-04-03

The capital market is one of the most critical factors in developing the Indonesian economy and can be used as a medium for investing. In Indonesia, the SRI-KEHATI Index is currently attracting much attention. Macroeconomic factors such as the exchange rate, inflation rate, amount of money in circulation, Monday effects, and Friday effects are variables that are quite often mentioned in their influence on stock indices, especially during the pandemic. After the COVID-19 pandemic, the capital market has been experiencing fluctuations and depreciation. This research aims to test the influence of Monday effects, Friday effects, interest rates, inflation rates, and the amount of money in circulation on stock indices with COVID-19 as a moderation. Using the multiple linear regression method, the number of samples used in this research was 958, which is monthly data from January 1, 2019, to November 30, 2022. The research results show that the variables of interest rates, money supply, and the COVID-19 pandemic significantly influence the SRI-KEHATI Index. In contrast, the Monday effect, Friday effect, and inflation variables do not have a significant effect.

Analisis Rasio Profitabilitas untuk Memprediksi Financial Distress menggunakan Metode Support Vector Machine

Gita Genia Fatihat — 2024-04-03

Financial distress is when a company experiences difficulty fulfilling its obligations or struggles to pay off its obligations, which requires the company to take corrective action. This research aims to determine the accuracy of prediction models for coal sector companies listed on the Indonesia Stock Exchange for 2018-2022. This research analyzes company financial reports using secondary data collection techniques. The variables studied are the profitability ratio, which consists of Return on Assets, Gross Profit Margin, and Net Profit Margin. The object of this research is companies in the coal industry sub-sector. This prediction model predicts 18 company data from 32 samples tested, so prediction errors occur in 5 observation data samples. This model can predict companies, where 18 companies predicted not to experience financial distress and five companies predicted to experience financial distress due to the Return on Assets (ROA) and Net Profit Margin (NPM) values.

Analisis Pengaruh Kompensasi dan Disiplin Kerja terhadap Kinerja Karyawan dengan Motivasi sebagai Variabel Intervening pada Karyawan WFH

Novi Sandra — 2024-04-03

In an increasingly tight business competition era, employee performance is the key for companies to achieve their goals. This research investigates the influence of compensation, work discipline, and motivation on employee performance in manufacturing companies that implement Work from Home (WFH) in Batam City. This research also examines whether motivation can act as a mediating variable in the relationship between compensation discipline and employee performance. Data was collected by distributing questionnaires to 270 respondents who were WFH employees in Batam City. The research results show that work compensation and work discipline do not significantly influence employee performance. However, work motivation has a significant favorable influence on employee performance. Work motivation also acts as a mediating variable between work compensation, work discipline, and employee performance.

Analysis of Decreasing Sales Turnover of Muslim Clothes in Tanah Abang Market Jakarta

Destiana Kumala — 2024-04-03

Since 2012, sales volume at Tanah Abang Wholesale Market has experienced a downward trend; worst of all, in 2018, approximately 30% lost regular customers. Sales turnover is the total number of sales of goods or services within a certain period, which is calculated based on the amount of money earned and based on volume. The leading cause of the decline in turnover in the Tanah Abang market block B is the COVID-19 pandemic. Due to restrictions on socializing activities in the community, commonly referred to as PSBB, a new government policy, all traders in the Tanah Abang market block B are also affected. Traders improve and develop management and sales strategies to compete with the modern market.

Implementasi Manajemen Modern dalam Mewujudkan Good University Governance

Usman Usman — 2024-04-03

Good University Governance (GUG) is an approach to higher education management that prioritizes transparency so that responsibility to society can be better measured. This research evaluates how the GUG concept is applied in higher education management and how the implementation process takes place effectively. The research method used is a literature study, with sources of information based on literature reviews such as books, journal articles, and other relevant materials. The research results show that the GUG concept is suitable for application in higher education management and aligns with modern management principles. However, this research has limitations because it needs to compare the best practices implemented by universities or identify the obstacles they may face.

Kearifan Lokal Masyarakat Urang Kanekes (Baduy) untuk Ketahanan Pangan Masyaraat dan Kontribusinya untuk Ketahanan Pangan di Kabupaten Lebak dan Provinsi Banten

Muhammad Nur Fahruqi — 2024-04-03

For indigenous peoples, agriculture is still the basis of their lives. However, for the Kanekes people, agriculture is usually used as a ritual to worship their beliefs, so it becomes local wisdom that is the forerunner to the food security of the Kanekes people. This research aims to determine local wisdom, a determining factor in Urang Kanekes (Baduy) food security, and its contribution to food security in Lebak Regency and Banten Province. Using a mix-method for a qualitative approach to Urang Kanekes' local wisdom, producing the central system of huma rice farming, which is stored in Leuit, is local wisdom that plays a role in food security, and apart from farming, he sells honey, durian, brown sugar, and becomes a tour guide who visits Kanekes. The quantitative approach uses regression with Lebak Regency and provincial-level data. First, panel data regression for 28 subdistricts in Lebak Regency for 12 months from 2020-2021 shows that Leuwidamar Subdistrict, where Urang Kanekes is located, has a higher rice stock than the average for other subdistricts in Lebak Regency, for every month throughout the year. Second, multiple regression was applied to 4 food indices (security, availability, affordability, and usefulness) with data from 8 regencies/cities in Banten Province between 2018-2021. The research results show that local wisdom through farming and storing it in barns is an essential pillar of food availability for a community, in this case, the Urang Kanekes community, where food security at the community level will contribute to subsequent levels up to the national level.

Pengaruh Penilaian Produk, Gratis Ongkos Kirim, dan Potongan Harga terhadap Keputusan Pembelian Pakaian Pria di E-Commerce Shopee di Kota Bengkulu

Yosep Dwitama — 2024-04-03

This research aims to determine the influence of product ratings, free shipping, and price discounts on men's clothing purchasing decisions at Shopee e-commerce in Bengkulu City. This research is quantitative. Research the population of consumers who have made purchasing decisions on the Shopee application. The sample in this research uses the Hair formula, namely n×5. This research has 24 indicators with 24×5=120 respondents, so the number of respondents is sufficient to represent the study population. Data was obtained from respondents filling out a questionnaire (Google Form) using purposive sampling as a sampling technique. The analytical method used is multiple linear regression analysis and hypothesis testing t-test and F-test using SPSS 22 program tools. The results of the research show that: 1.) there is a significant influence of product assessment on the decision to purchase men's clothing at Shopee e-commerce in Bengkulu City; 2.) free shipping has a significant effect on purchasing decisions for men's clothing on Shopee e-commerce in Bengkulu City; 3.) price discounts influence the decision to purchase men's clothing on Shopee e-commerce in Bengkulu City; 4.) product evaluation, free shipping, and price discounts on men's clothing purchasing decisions on Shopee e-commerce in Bengkulu City together have a simultaneous influence.

Analisis Pengaruh Influencer dan EWOM terhadap Minat Beli Skincare pada Generasi Z di Kota Batam: Peran Mediasi Brand Image

Listia Nurjanah — 2024-04-03

Rapid developments in the skincare industry have created increasingly fierce competition and require the development of effective marketing strategies. In this context, influencers are one of the strategies adopted to support marketing efforts in the industry. Therefore, this research aims to evaluate the main factors influencing Generation Z's buying interest in skincare products in Batam City. Data was collected through a questionnaire distributed to Generation Z, which is interested in skincare products as research objects and has 321 respondents. The data analysis method used is SmartPLS 3.0, with a quantitative analysis approach. The research results show that influencers who meet the criteria of attractiveness, expertise, social media influence, and EWOM influence the image of skincare brands. The image of the skincare brand also significantly influences Generation Z's buying interest in Batam City. The mediating role of brand image influences attractiveness, expertise, social media influence, and EWOM on purchase intention. However, there is a criterion for influencers, namely trustworthiness, which does not significantly influence the skincare brand's image. Apart from that, the role of skincare brand image does not influence trustworthiness on purchase intention.

The Role of Mediation in Purchase Intention in Affecting the Decision to Purchase Health Supplement Products

Fidia Fidia — 2024-04-03

Customer interest in health products has surged due to the COVID-19 virus, impacting the world, including Indonesia. This encourages the community to consistently maintain the cleanliness of their surroundings and fulfill nutritional needs to strengthen the immune system by consuming healthy food and beverages. However, the nutritional content in food and beverages still needs to be improved, requiring the support of health supplements to help meet these nutritional requirements. This research examines the effect of quality, price, e-WOM, celebrity endorser, and brand image on purchase decisions, with purchase intention as the intervening factor. The data collected from 334 respondents who consume health supplements in Batam were analyzed using the Structural Equation Model (SEM). This research states that price does not significantly affect purchase decisions; however, quality, e-WOM, celebrity endorser, and brand image positively and significantly affect purchase decisions. Additionally, the research results indicate that price does not significantly affect purchase decisions when mediated by purchase intention. Meanwhile, the mediating role of purchase intention on quality, e-WOM, celebrity endorser, and brand image significantly affects purchase decisions.

Analisis Quality Control terhadap Risiko Kerusakan Produk dan Kendali Kualitas Produk Bersih: Studi Kasus pada UMKM Keripik Pisang Az-Zahra Desa Sindangsari Purwakarta

Dewi Puspasari — 2024-04-03

Product quality is a reflection of the product's production process. Production process stages that comply with standards will produce products of good quality. The more products produced, the more profits a business will gain. Conversely, if the number of products produced is not of good quality, the product can be categorized as a failed product (product defect). This research aims to analyze quality control in a case study at Az-Zahra MSMEs using the quality control method with the help of POM-QM for Windows software to measure the risk of product failure so that Az-Zahra MSMEs can implement quality control on clean products. Based on the results of p-charts calculations reviewing problems in the production of UMKM Az-Zahra Banana Chips for the period January to December 2023, it can be seen that the limit for failed products turns out that the number of failed products in September 2023 exceeds the upper control limit. The condition of the filling or filling process in each period is running normally. Furthermore, the net weight of Az-Zahra banana chip products is still within control limits.

Faktor yang Memengaruhi Perilaku Menabung pada Generasi Z di Kecamatan Gebang, Kabupaten Langkat

Mutiara Agusty — 2024-04-03

This research analyzes the influence of income, financial literacy, self-control and risk tolerance on saving behavior. This research adopts a quantitative associative methodology, where everyone from generation Z who lives in the Gebang District, Langkat Regency, is the sample population. The Lemeshow method was used to determine the sample size, which determined a minimum of 96 respondents to participate in filling out a questionnaire on a Likert scale. The data collected was then analyzed using the PLS-SEM approach with the SmartPLS tool. Research findings reveal that financial literacy, income, self-control ability, and readiness to face risks influence how generation Z in the area spends and saves. Thus, this research provides deeper insight into how these aspects are interconnected and influence individual savings habits among generation Z.

Pengaruh Gaya Hidup dan Media Sosial terhadap Perilaku Konsumtif Generasi Z di Kota Medan dengan Literasi Keuangan sebagai Media Intervening

Nicky Armayfa Asrun — 2024-04-03

This research aims to explore how lifestyle choices and social media engagement shape consumer behavior and consider the role of financial literacy in moderating these impacts both directly and indirectly. Using an explanatory quantitative approach, this research focuses on Medan's entire urban generation Z population. Using the Lemeshow formula, the research sample size was determined to be a minimum of 384 respondents. Data analysis follows a three-stage process with SmartPLS, using the PLS-SEM method, outer model analysis, inner model analysis, and hypothesis testing. The research results show that lifestyle, use of social media, and level of financial literacy among generation Z in Medan directly influence their purchasing decisions. Additionally, financial literacy is a mediator, reducing the impact of social media and lifestyle factors on consumer behavior.

Pengaruh Financial Knowledge terhadap Financial Behavior Dimediasi oleh Locus of Control dan Financial Self Efficacy pada UMKM Kabupaten Karo

Dona Doni Surbakti — 2024-04-03

This research investigates how financial knowledge, locus of control, and self-efficacy influence financial behavior in MSMEs in Karo Regency. Using quantitative analysis, this research tested 100 participants selected through purposive sampling. Applying the PLS-SEM approach with SmartPLS, this research consists of outer model analysis, inner model analysis, and hypothesis testing. The findings highlight the significant impact of financial knowledge, locus of control, and self-efficacy on financial behavior. Financial knowledge directly influences locus of control and self-efficacy. At the same time, the last two factors act as mediators in the relationship between financial knowledge and financial behavior in MSMEs in Karo Regency.