Jurnal Manajemen Bisnis dan Keuangan

Peran Gig Economy terhadap Ekonomi Kreatif dalam Perspektif Islam

Nisa Septiani, Nisa Raudatul Janah, Iwan Setiawan — Thu, 24 Apr 2025 00:00:00 +0700

Before the gig economy era, people only worked with full-time and part-time options. However, over time, the gig economy emerged so that in addition to full-time and part-time, people can also work in the gig economy (part-time) such as freelance, sharing economy and many others with a greater income than full-time and part-time. The further development of the gig economy, makes the choice of working in a gig way faster so that there is no evidence of studies that prove that gigs are slowing down, on the contrary, they are increasing from day to day. The development of this portion is closely related to the evolution in the world of evolution in the world of technology. Companies can now employ anyone from all over the world flexibly and can communicate well and work for the company. The ease of working in the current gig economy era has made more and more people involved in working in the gig The shift in the employment paradigm towards the gig economy has had a significant impact on the development of the creative economy in Indonesia, while also posing complex challenges such as income instability, lack of worker protection, and regulatory gaps. This study analyzes the role of the gig economy in driving the growth of the creative sector and examines its compatibility with Islamic economic principles. Through a qualitative approach and literature review, the results show that the gig economy has contributed to an increase in creative workers' income (on average 30-50% higher than traditional jobs), as well as the expansion of global markets through digital platforms, and work flexibility that supports innovation. However, the main challenges include the absence of social security, contract uncertainty, and the pressure of technological adaptation. From an Islamic perspective, this research identifies opportunities for the integration of the principles of justice ('adl), benefit (maslahah), and profit sharing (mudharabah) in the gig economy model to create a more equitable and sustainable system. The findings provide policy recommendations for the development of a sharia-based creative economy in the digital era.

Etika Bisnis Islam dalam Pemasaran: Konsep dan Implikasi dalam Praktik Pemasaran

Nurul Iman Maulana, Supriatal Supriatal, Destiana Kumala, Muhammad Nur Fahruqi — Thu, 24 Apr 2025 00:00:00 +0700

Marketing plays a crucial role in creating value and meeting customer needs. In the context of Islamic business, marketing is not solely profit-oriented but also integrates Islamic ethical principles, such as halal certification, fair pricing, and ethical promotion. Halal products ensure compliance with Islamic dietary laws, thereby enhancing consumer trust. Fair pricing practices promote equity and transparency, reflecting ethical considerations in pricing strategies. Meanwhile, ethical promotion emphasizes honesty and consumer rights protection, contributing to long-term relationships between businesses and customers. This study aims to explore the implementation of Islamic business ethics in marketing, focusing on halal products, fair pricing, and ethical promotion. Using a qualitative literature review approach, this study analyzes how the integration of Shariah principles in marketing can enhance market relevance, build consumer trust, and drive sustainable business growth in a diverse global context. The findings provide strategic insights for marketers seeking to engage ethically and effectively with Muslim-majority markets.

Pengaruh Label Halal, e-WOM, dan Online Review terhadap Keputusan Pembelian Produk Kosmetik Wardah dengan Moderasi Halal Awareness

Selviana Selviana, Indah Piliyanti — Thu, 24 Apr 2025 00:00:00 +0700

Understanding consumer purchasing decisions is still very relevant because of the many local cosmetic products that increase purchasing considerations. This study aims to determine the effect of halal labels, online reviews, and e-WOM on purchasing decisions with moderation of halal awareness on wardah cosmetic users in Ponorogo Regency. This study uses a quantitative approach method with the analysis of Structural Equations Modeling Partial Lest Square (SEM-PLS) SmartPLS 4. Analysis results show that online reviews have a significant effect on purchasing decisions, while halal labels, and e-WOM have no significant effect on purchasing decisions. In addition, halal awareness does not play a role in strengthening the relationship between the three independent variables and purchasing decisions. These findings indicate that potential consumers tend to consider product reviews rather than aspects of the halal label and recommendations from e-WOM in making purchasing decisions. This study provides insight into the halal cosmetics industry regarding the importance of strengthening online review-based marketing strategies to increase product attractiveness in the eyes of consumers. Further studies are recommended to examine other factors that have the potential to influence purchasing decisions, considering demographic aspects and the level of consumer understanding of the halal concept.

Strategi Bisnis Laundry Syariah dalam Meningkatkan Kepuasan Konsumen: Studi Kasus Barokah Laundry Syariah Bekasi

Khumidin Khumidin, Sawqi Saad El Hasan, Rofiq Noorman Haryadi — Thu, 24 Apr 2025 00:00:00 +0700

This study aims to examine the business strategies implemented by Barokah Laundry Syariah in Bekasi to enhance customer satisfaction. The research focuses on how the integration of sharia principles in laundry operations influences consumer satisfaction. This study employs a qualitative method with data collection techniques including interviews, observations, and documentation. The findings indicate that Barokah Laundry Syariah applies effective business strategies, such as maintaining sharia-compliant washing quality, providing free pick-up and delivery services, and ensuring friendly and professional customer service. Furthermore, the implementation of Islamic economic values, such as honesty, fairness, and transparency, plays a crucial role in building trust and enhancing customer satisfaction. This study offers both theoretical and practical contributions to the development of sharia-based laundry businesses, particularly in fostering customer loyalty through a values-driven approach.

Etika Profesi Akuntan Dipandang dari Persepsi Mahasiswa Profesi Akuntansi Universitas Tarumanagara

Susanto Salim, Theresia Gita Angelita Octaviyanti — Thu, 24 Apr 2025 00:00:00 +0700

This study aims to understand and compare the awareness of the code of ethics among accounting profession students who work in public accounting firms and those who do not, within the environment of Tarumanagara University. The research data were collected through the distribution of questionnaires based on the research topic and objectives, which were derived from the application and review of the literature, including previous studies relevant to this research. The responses were measured using a Likert scale, and the data analysis techniques used to address the research questions included: 1) normality test; 2) classical assumption test; and 3) hypothesis testing. The data analysis instrument used was the independent sample t-test. Additionally, analysis of variance (ANOVA) was employed using SPSS version 20. The results obtained through these data analysis techniques indicate that there is a difference in perceptions regarding the accountant’s code of ethics between accounting profession students who work in public accounting firms and those who do not. Overall, the perception of accounting profession students working in public accounting firms is more favorable compared to those who are not employed in such firms.