Low Purchase Decisions

Digital Marketing and Service Quality as Solutions

Authors

  • mutiara chamala syefa Stebis Bina Mandiri

DOI:

https://doi.org/10.51805/dynamic.v2i2.454

Keywords:

Digital Marketing, Service Quality, Purchase Decision, Literature Review

Abstract

This study aims to analyze the role of digital marketing and service quality as solutions to the problem of low consumer purchase decisions. The method used is a literature review by examining four relevant national journal articles. Data were collected through Google Scholar and analyzed using a descriptive-comparative approach. The results show that digital marketing has a significant effect on purchase decisions, both directly and indirectly through increased trust and buying interest. Service quality also strengthens the influence of digital marketing. The study concludes that optimizing digital marketing strategies supported by good service quality is an effective solution to improve consumer purchase decisions.words.

References

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Published

2026-07-30

Issue

Vol. 2 No. 2 (2026): Dynamic: Jurnal Inovasi dan Dinamika Ekonomi

Section

Articles

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