Sharia Business Management Strategies for Facing Business Competition in the Digital Era
DOI:
https://doi.org/10.51805/dynamic.v2i2.457Keywords:
Strategy, Business, Sharia, Competition, DigitalAbstract
This study aims to analyze Islamic business management strategies in addressing business competition in the digital era. The research employs a qualitative approach through a literature review and conceptual analysis. The findings indicate that implementing the principles of honesty, trustworthiness, fairness, and the optimal use of digital technology enhances business competitiveness, expands market reach, and strengthens consumer trust. The study concludes that Islamic business management strategies remain relevant as an effective solution for facing business competition in the digital era when applied consistently, adaptively, and in line with technological advancements.
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