Pengaruh Kualitas Layanan, Kemudahan Penggunaan, dan Promosi terhadap Kepuasan Konsumen Pengguna Gojek
DOI:
https://doi.org/10.51805/jmbk.v4i1.109Keywords:
service quality, ease of use, promotion, satisfactionAbstract
Many companies are utilizing the advancement of the internet effectively and efficiently to be able to compete competitively with their competitors. Transportation is one of the service sectors that has changed due to the development of internet technology. The population in this study are consumers who use Gojek in the city of Semarang and the sample taken is 100 respondents. The sampling technique used is a purposive sampling technique. This study uses multiple linear regression analysis with the help of SPSS application data. The purpose of this study was to analyze the effect of service quality, ease of use, and promotion on consumer satisfaction with Gojek users. The results of this study indicate that service quality, ease of use, and promotion have a positive and significant effect on customer satisfaction.
References
Adi, V. B. S., & Suryawardana, E. (2019). Perilaku Konsumen Dalam Menggunakan Jasa Transportasi Ojek Online di Semarang. Solusi, 16(4), 59–78.
Ahmad, M., Nurkardina, N., Agung, R., & Farla, W. (2020). Comparative Analysis of the Influence of Service Quality and Promotion on Online Transportation Services Customer Satisfaction in Palembangs, Indonesia. Russian Journal of Agricultural and Socio-Economic Sciences, 10(106), 206–224. https://doi.org/10.18551/rjoas.2020-10.23
Ahror, U. Al, & Soekotjo, H. (2017). PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN CAFE MILKMOO. Jurnal Ilmu Dan Riset Manajemen, 6(3), 1–20.
Anugrah, F. T. (2020). Effect of promotion and ease of use on customer satisfaction and loyalty on ovo application users. Quantitative Economics and Management Studies, 1(1), 44–50. https://doi.org/10.35877/454RI.qems77
Dedy, A., & Alfandi, Y. (2022). Pengaruh Kualitas Pelayanan Dan Fasilitas Hotel Terhadap Kepuasan Pelanggan Di Sari Ater Hot Springs Resort Ciater. Jurnal Sains Manajemen, 4(1), 18–25. https://doi.org/10.51977/sainsm.v4i1.678
Izzati, V. A. (2021). Analisis Kepuasan Pengguna Aplikasi Kesehatan Halodoc Melalui Model End User Computing Satisfaction Selama Masa Pandemi Covid-19. Jurnal Ilmiah Mahasiswa FEB, 9(2).
Maryanto, R. H., & Kaihatu, T. S. (2021). Customer loyalty as an impact of perceived usefulness to grab users, mediated by customer satisfaction and moderated by perceived ease of use. Binus Business Review, 12(1), 31–39. https://doi.org/10.21512/bbr.v12i1.6293
Mohammad, H. I. (2015). 7PS marketing mix and retail bank customer satisfaction in northeast Nigeria. British Journal of Marketing Studies, 3(3), 71–88.
Musa, H. (2022). Pengaruh Kualitas Pelayanan Kesehatan Terhadap Kepuasan Pasien Pada Klinik Citra Utama Palembang. Jurnal Ilmiah Ilmu Pengetahuan Teknologi Dan Seni, 1(1), 9–21.
Nainggolan, H. (2020). ANALYSIS OF EFFECT SERVICE QUALITY, PRICE AND SERVICE PROMOTION ON CUSTOMER SATISFACTION OF FOXNET STRAT 3 BALIKPAPAN. INTERNATIONAL JOURNAL ECONOMIC AND BUSINESS APPLIED, 1(2), 113–124. https://ijeba.makarioz.org/index.php/ijeba/article/view/46
Downloads
Published
Issue
Section
License
Copyright (c) Array Jurnal Manajemen Bisnis dan Keuangan
This work is licensed under a Creative Commons Attribution 4.0 International License.
