Etika Bisnis Islam dalam Pemasaran: Konsep dan Implikasi dalam Praktik Pemasaran
DOI:
https://doi.org/10.51805/jmbk.v6i1.291Keywords:
Islamic ethics, marketing, halal, promotionAbstract
Marketing plays a crucial role in creating value and meeting customer needs. In the context of Islamic business, marketing is not solely profit-oriented but also integrates Islamic ethical principles, such as halal certification, fair pricing, and ethical promotion. Halal products ensure compliance with Islamic dietary laws, thereby enhancing consumer trust. Fair pricing practices promote equity and transparency, reflecting ethical considerations in pricing strategies. Meanwhile, ethical promotion emphasizes honesty and consumer rights protection, contributing to long-term relationships between businesses and customers. This study aims to explore the implementation of Islamic business ethics in marketing, focusing on halal products, fair pricing, and ethical promotion. Using a qualitative literature review approach, this study analyzes how the integration of Shariah principles in marketing can enhance market relevance, build consumer trust, and drive sustainable business growth in a diverse global context. The findings provide strategic insights for marketers seeking to engage ethically and effectively with Muslim-majority markets.
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