Strategi Bisnis Laundry Syariah dalam Meningkatkan Kepuasan Konsumen: Studi Kasus Barokah Laundry Syariah Bekasi

Khumidin; Sawqi Saad El Hasan; Rofiq Noorman Haryadi

doi:10.51805/jmbk.v6i1.327

Authors

Khumidin STEBIS Bina Mandiri
Sawqi Saad El Hasan STEBIS Bina Mandiri
Rofiq Noorman Haryadi STEBIS Bina Mandiri

DOI:

https://doi.org/10.51805/jmbk.v6i1.327

Keywords:

business strategy, customer satisfaction, sharia principles

Abstract

This study aims to examine the business strategies implemented by Barokah Laundry Syariah in Bekasi to enhance customer satisfaction. The research focuses on how the integration of sharia principles in laundry operations influences consumer satisfaction. This study employs a qualitative method with data collection techniques including interviews, observations, and documentation. The findings indicate that Barokah Laundry Syariah applies effective business strategies, such as maintaining sharia-compliant washing quality, providing free pick-up and delivery services, and ensuring friendly and professional customer service. Furthermore, the implementation of Islamic economic values, such as honesty, fairness, and transparency, plays a crucial role in building trust and enhancing customer satisfaction. This study offers both theoretical and practical contributions to the development of sharia-based laundry businesses, particularly in fostering customer loyalty through a values-driven approach.

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