Pengaruh Membership Experience dan Psychological Ownership terhadap Customer Loyalty pada Quantum Ultimate

Authors

  • Mochamad Rizaldi Putra Sonjaya Politeknik Negeri Bandung
  • Koernia Purwihartuti Politeknik Negeri Bandung
  • Berni Rahman Iskandar Purwihartuti

DOI:

https://doi.org/10.51805/jmbk.v7i2.529

Keywords:

membership experience, psychological ownership, customer loyalty, cyber arena, gaming community

Abstract

This study examine the effect of membership experience and psychological ownership on customer loyalty at Quantum Ultimate Cyber Arena (QUCA) Bandung. The rapid growth of the online gaming industry and the expanding gaming communities in Indonesia higlight the strategic importance of membership based service experiences in shaping long-term customer loyalty. This study employs a quantitative explanatory approach with multiple linear regression analysis. Data were collected from active members of QUCA Bandung using a purposive sampling technique and a structured questionnaire. The result confirm that both membership experience and psychological ownership each have a significant positive effect on customer loyalty, with psychological ownership emerging as the dominant predictor. simultaneously, both variables jointly explain a substantial proportion of variance in customer loyalty. These findings suggest that gaming venue managers should not only focus on facility quality but also cultivate members sense of belonging and emotional attachment to the community as a strategic lever for building long-term loyalty.

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Published

2026-10-24

Issue

Vol. 7 No. 2 (2026): Oktober 2026

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